Alluma Tech, a leading illuminated sign and visual branding company, announced that it has received a Best of Industry Award for its Negra Modelo LED sign at the recent POPAI 2009 OMA Awards. It was the second year in a row that Alluma Tech won a POPAI Award for its line of energy efficient Lite Tech products.
POPAI’s Outstanding Merchandising Achievement Awards recognize the most innovative and effective marketing at-retail displays and programs which lift sales and make products memorable and enticing to consumers.
“We are very pleased about winning this recognition from the industry,” said Jenny McDaniel, Modelo Brands Merchandising Manager. “We are excited to be supporting the Model Brand with a new generation of energy efficient branded point of purchase.”
“Alluma Tech was very pleased about winning this award for Negra Modelo,” said Mike Nissen, President. “Our objective was to create a sign that was an alternative to neon but still have great visual impact and clearly communicate that Negra Modelo was available on premise. We are really proud that our energy efficient Lite Tech products won another award at POPAI. This is a win-win product providing both illuminated promotional impact while also saving costs in distribution and energy,” noted Nissen.
Alluma Tech’s line of Lite Tech LED products are designed to provide neon illumination values at dramatically lower field placement costs. The Lite Tech designs offer a low profile illuminated sign that replaces old fluorescent illumination at a brightness that can match neon. As a “GREEN alternative” product it offers an energy savings of 40% to 50%. Packaging and distribution costs are also reduced dramatically for the most environmentally friendly sign option in the marketplace.
“We are very proud of the recent advancements in our line of LED signs,” said Ray Starsiak, Executive Vice President of Alluma Tech. “The Lite Tech signs offer a variety of graphic possibilities other than a neon look. The Negra Modelo sign features a convex metallic background with laser cut graphics. The illuminated colors glow brighter using phosphor inks. Laser cutting provides a sharp graphic label replication,” added Starsiak.
About Alluma Tech
Alluma Tech was founded by Mike Nissen and Ray Starsiak, two well known industry veterans with a long history of pioneering technological innovation in the signage category.
Alluma Tech markets both Neon Tech and Lite Tech product lines in North America.
The Neon Tech brand was the first to bring the electronic transformer to market. Neon Tech is also the only manufacturer that develops, mixes and coats phosphor for neon tubes. They have achieved new levels of quality and reliability in window neon signs.
Lite Tech is a leading innovator in LED sign technologies. They offer proprietary power transformers and phosphor assist color graphics for sign designs that are as bright as conventional neon.
For more information please visit www.allumatech.com.
Blank and Associates