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Alluma Tech salutes its key brand customers for their contributions in keeping it green for the environment by purchasing Low Mercury Neon Signs in 2010. These leading beverage industry brands include the big major brewing companies as well as import brands and upcoming regional/craft brewers.

“We wanted to salute our customers who encouraged all neon suppliers to research and develop better environmental alternatives for their POP marketing materials”

Alluma Tech’s low mercury neon tubes now have 60% to 80% less mercury than conventional neon tubes. The new neon process also results in more efficient energy consumption with a 10% reduction in electrical current used over conventional neon signs. The company introduced Low Mercury Neon last year in all of its 2010 production and continues for 100% of production moving forward.

“We wanted to salute our customers who encouraged all neon suppliers to research and develop better environmental alternatives for their POP marketing materials,” said Mike Nissen, President of Alluma Tech. “This is a very important first step in our continuing development to lead the neon lighting category in going green. It parallels the advancements in commercial lighting for Fluorescent tubes and CFL bulbs.”

“When advertisers purchase Low Mercury Neons it is winning for both the brand and the retailer’s electrical bill. Low Mercury Neons are now possible for all national markets and not just the few restricted states,” said Ray Starsiak, Executive V.P. of Alluma Tech. “Other suppliers offer Low Mercury as a premium priced option. We trust that Neon Tech’s leadership in this initiative serves as incentive for everyone to update and convert all their production to the new reduced levels. It can be done.”

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